Simplify for free.
I write about the tactics, applications, and challenges of simplifying sales on my Substack. It's free.
Everything I have written
Simple Closing: The 3+1 Method
After 13 years in sales this is how I end every sales call (and I think it's the best method for every "not salesperson")
Time Kills Deals
Why giving prospects time to think is costing you customers you already won. I learned this the hard way.
Great Sales: Door Offer
A Door Offer can change your win rate
Customer Acquisition Strategy in Three Questions
It sounds like it needs a degree. It needs three questions.
7 Sales Myths Costing Founders Real Revenue
Two sales leaders break down the common advice that sounds right, kills momentum, and leaks deals across your pipeline.
Stop Lying!
How honesty can become a tool in customer acquisition
Can We Talk About the Price?
The truth about giving discounts and what it means for small businesses
The End of Sales
Why AI destroys trust (and why this is good news for you)
Every Business Has Three Levers to Grow
Advertising is the one lever everyone knows. Here's what the other two look like, and why they don't cost a cent.
You're Not Selling Anything
How one re-frame can change the way you approach customer acquisition
Great Sales: The Foundation Offer (Part 1/2)
How to get great at selling even if you have 0 talent
Great Sales: Foundation Offer II (Premium)
How to make more money without more customers
Simple Customer Acquisition
How you can create a system that turns strangers into buyers (as a small business)
How Do You Build a House?
Why most small business owners waste their money when they're trying to build sales
The Small Business Funnel
Why 99% of the sales advice fails for small businesses and how it can actually work
What Do You Do When Your Service Is Brilliant?
You stop selling to everyone and start selling to someone.
9 Questions That Turn a Boring Service Into a Compelling Offer
A hotel, a slow elevator, and a psychology student
